Supporting black entrepreneurs is actually much easier than some people think.
And most of us have been doing it forever without realising it.
From the woman selling amagwinya (fat cakes) on the corner to the guy who does the garden.
But there are elements that we are missing out on.
Firstly, honest feedback.
Do you ever go back and offer criticism? Constructive of course.
Most of us will buy the product at least once.
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But when we feel that the quality does not meet our expectations we just decide not to go back.
What if you are the person who could help grow the person’s business by helping them realise that there is “something” missing.
The person may truly have no idea that there is something they can improve on.
And it may even be something small, an ingredient or the amount of it.
Yes, I know, no one wants to be the bad guy.
We could really help each other by offering honest, constructive criticism instead of laughing behind each other’s backs.
Secondly, when are we moving to supporting black business on a bigger scale.
Do we just assume that the big supermarket in eKasi must be owned by a black person, because of its location?
The other day someone said if she can’t get her nails does by someone she knows, she only goes to a black-owned nail bar (at the mall).
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Where do you buy your clothes?
Who is making them?
Where are they making them?
We need to pay attention to everything.
Everywhere we are spending our money is important.
Restaurant? Yes! Who owns it?
We are spending “small change” on #supportblackbusiness, but when it comes to big ticket items we don’t really care.
And maybe we should.
