10 reasons why your business should really be advertising in local newspapers
Print media advertising has truly stood the test of time and research shows why it is still considered one of the most effective marketing mediums available today.
1. Make a lasting impression
Reading on paper is slower and deeper, causing readers to better remember what they saw or read. This is also why education centres from preschool to PhD still opt to use printed textbooks. – Geomares
2. It’s all in the touch
Reading on paper engages senses of touch, sight and smell, creating better understanding and engagement. – Geomares
3. Credibility
It’s only worth the paper it is printed on, right! Print publications command genuine credibility. Advertising in the printed publication is generally perceived as more valuable.
4. Hit the right market
Printed publications target very specific people in very specific geographical areas. A printed publication is a physical item with a perceived value that can’t get lost in the matrix.
5. 26,800 Reasons not to miss out
Springs Advertiser prints 26,800 copies every week. It truly is the best way to reach the largest proportion of the market in the East.
6. Newsprint is the eco-friendly option
Newspapers are recyclable, re-usable and create a lot of local jobs. Making it arguable the marketing method with the most benefits and one of the lowest carbon footprints.
7. Print is less expensive than you may think
Considering that your ad will be printed and distributed thousands of times, the cost per ad is often a mere few cents. By advertising on a regular basis, you not only create greater awareness among possible customers, but also qualify for great discounts.
8. Print creates high ad recall
Studies show that people are far less likely to multitask when reading on paper, giving print advertisers undivided attention. Better attention translates to better memory and a higher return on investment for advertisers.
9. Print is not going anywhere
Despite a global recession and immense economic pressure following the Covid-19 pandemic, local community newspapers are still holding strong and still fulfil a very import role in the communities they serve. There is still no viable alternative to sound community newspaper reporting.
10. It’s so easy
Contact our marketing department on 011 812 4800 where one of our experienced sales consultants will guide you through our vast variety of advertising options to suit your business objectives and budget. We’ll also design your advertisement free of charge.
