Soweto’s finest shows off dance moves

Extreme is known for spreading positive upliftment through the power of dance.

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This started with the launch of Bula Sekele in 2022 – a successful and hugely popular platform that proudly represents the brand’s purpose.

From showing that dance has the power to uplift communities, to connecting with South African consumers on a new level, Extreme knew that this was the start of something big.

This year they are taking Bula Sekele even further with a new partnership featuring Soweto’s Finest – a home-grown, world-class dance crew who draw inspiration from their roots, Soweto.

“Already inspiring crowds with their passion for dance and the spirit of Bula Sekele, Soweto’s Finest is living proof of Extreme’s ethos that dance has the power to uplift and change lives” says Extreme’s Brand Manager, Nontsikelelo Gumede.

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On Saturday, July 22 at Zone 6 Venue, Soweto’s Finest will take the stage for one show only, powered by Extreme.

The event will also feature some of SA’s hottest talent, including Kamo Mphela, House of H&H (Hope Ramafalo & Hlogi Mash), and DJ MustBeDubZ as part of the star-studded line-up.

Since they started in 2006, Soweto’s Finest has lit up stages across the globe with their dance talent, from performing in opening and closing ceremonies at the world’s biggest corporate events to headlining their own shows.

And now they’re coming full circle, bringing their positive energy and infectious style back home to where it all began, to ignite Mzansi with their moves and positivity!

Just like Extreme, Soweto’s Finest knows that dance has the power to change lives. In the words of Soweto’s Finest founder, Tom London.

“That’s why we started Soweto’s Finest, to give back, so that it grows, and it can save someone else’s life, like it saved mine.”