One of Britain’s great automotive icons set to return
The original MOKE was designed in the 1960s by Sir Alec Issigonis, the architect of the Austin Mini.
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It was first specified as a military vehicle, engineered to be robust enough for deployment behind enemy lines by aeroplane. The original shared components, including suspension and chassis, with the Mini. The MOKE soon became one of the best-loved symbols of the 1960s, becoming the mode of travel for the inhabitants of the most exclusive coastal resorts in Europe, the Caribbean, US and Asia. To this day it remains the beach house-to-waterfront shuttle of choice. MOKE International revives a quintessentially British design that has charmed for more than half a century. Brigitte Bardot epitomised Riviera chic in her MOKE. The brand has since been enjoyed and championed by fun-seekers including Kate Moss and DJ Khalid. To date the car has also appeared in four James Bond films. 56 cars for 56 years MOKE will mark its homecoming with a strictly limited run of 56 cars, built for sale exclusively in the United Kingdom. Each is available in a choice of 14 colours and the Limited Edition ‘MOKE 56’ comes with the front grille and windscreen rails in chrome, a discrete union jack badge on the front wings, and a numbered plaque on the bonnet. Redesigned and reborn In reviving the brand, MOKE International has gathered a team from some of the most celebrated names in the industry. Isobel Dando, leads the board of management with an automotive career that spans two decades. This includes senior commercial and product leadership roles at Jaguar Land Rover and the BMW Group.
Mark Truman, engineering lead Today’s MOKEs remain true to the look and feel of the original, with a particular focus on maintaining the sense of fun and freedom that has endeared the car to so many for more than five decades. Updates include a new 4 cylinder, fuel injection engine, uprated suspension, braking and the option for either automatic transmission or manual for the more engaged driver. The vehicle is also slightly larger to provide more cabin space. Features previously viewed as a luxury like power steering and heated windscreen now, of course, come as standard. Source: Newspress https://www.mokeinternational.com/