KFC continues to support cricket development
The KFC T20 Internationals provide a terrific opportunity for KFC Mini-Cricket children to get active by escorting the players onto the field.
KFC has renewed their sponsorship of the KFC T20 Internationals and the Ram Slam T20 Challenge for another season.
The renewal of this sponsorship comes at the start of the Proteas matches where they will be playing the KFC T20 Internationals against Australia on March 9, 12 and 14.
The KFC T20 Internationals provide a terrific opportunity for KFC Mini-Cricket children to get active by escorting the players onto the field, participating in the coin toss and being ball boys and girls.
As associate sponsors in the Ram Slam T20 Challenge, KFC approves the reason why they are involved in KFC Mini-Cricket and that is to encourage children to live active lifestyles.
The same opportunities for player involvement occur on a more frequent basis allowing more children to get active in the major stadiums.
The children are chosen at the 16 KFC Mini-Cricket festivals held in different parts of the country.
Each child gets the chance to meet a local professional cricket player at the KFC mobile studios where they ask them questions about cricket.
The most confident and enthusiastic children at this activation get the opportunity to get active in the KFC T20 Internationals and the Ram Slam T20 Challenge. With the cut and thrust nature of the T20 game, the KFC Mini-Cricket involvement in these thrilling domestic and international matches gives the youngsters the belief to aim high as they go from strength to strength within KFC Mini-Cricket.
