Soweto Fashion Week unveils two new sponsors

The fashion season is upon us and Soweto Fashion Week, one of the biggest fashion shows in South Africa, is back for its Spring/Summer 24 collection.

Over 20 designers from across South Africa will be showcasing their craft at this year’s show, scheduled for November 1-4 at the Soweto Theatre.

The highly anticipated event has attracted international audiences and will be introducing two new sponsors: Lush Hair Nigeria and Scents of Soweto (SOS) EAU De Perfume.

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Lush Hair Nigeria is a trusted synthetic hair extensions brand, a venture by Lucky Fibres Limited, a subsidiary of Tolaram Group headquartered in Singapore.

Following its first factory launch in Eswatini, Lush Hair, which employs over 200 people, has expanded its brand to South Africa, trading as Be Beautiful Hair.

“As a brand, we believe that hair is the most beautiful asset of any woman and as such, we are primarily engaged in manufacturing high-quality hair extensions with a focus on enhancing and improving hair,” says Sune Nel, the Marketing Manager of Be Beautiful Hair SA.

What’s even more exciting about this year’s Soweto Fashion Week is that it will be showcasing its in-house perfume called Scents of Soweto EAU De Perfume. This proudly South African organic perfume was inspired by the people of Mzansi.

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“We took this opportunity because Covid-19 made us all think differently, whereby some expenses the platform was facing remained constant even though our main source of income faced restrictions,” says Stephen Manzini, entrepreneur and founder of Soweto Fashion Week.

“Be that as it may, this is a great perfume and I’m certain people will enjoy the product as it is unique. We manufacture it ourselves and it is the first of many.”