The campaign kicked off with alive and exclusive musical experiences on Thursday last week. The next performance is scheduled for this weekend in Durban.
These live events will be followed by a 13-week series on Metro FM and live streamed on social media.
The Metro FM campaign will again feature 13 of the freshest talent to come out of Mzansi, including the hip and happening Kekelingo, Nomfundo Mo, Zuko SA and many more. As in the first two seasons, it will give fans an opportunity to follow their performances on social media.
“White Star has enjoyed a long and fruitful relationship with local artists,” says Mokhele Makhothi, the Marketing Manager of the maize meal brand. “During the various phases of lockdown, we wanted to extend that support by creating an opportunity for local artists to partake in the campaign and earn income, while also lightening the mood in the country. The initiative has been so successful that we’ve decided to continue with it, giving new talent a national platform and keeping fellow South Africans entertained and close to the heart of local music.”
The first Shay’na nge White Star experience, which kicked off in September 2020, featured a sponsorship of Metro FM’s Sunday Soul Therapy with Msizi Shembe. During the #Shay’na ngeWhite Star hour, the station played only local music and also gave local musicians an opportunity to re-connect with their fans through live streaming of their performances on social media.
Some of the top-charting hitmakers to benefit from this include the likes of Langa Mavuso, Ami Faku, Bongeziwe Mabandla, Simmi, Encore, Soul Kulture, Ayanda Jiya, Zarcia, Mlindo, Manana, Karabo, Nomcebo, Zoe Modiga and Mpho Sebina.
