Flossy Finch shares lessons on independence
With many artists recently making the move towards independence, Sowetan producer, Flossy Flinch has issued a warning of caution on making the jump.
With many artists recently making the move towards independence, Sowetan producer, Flossy Flinch has issued a warning of caution on making the jump.
“You need to be very passionate first of all,” he said.
“So that when the hard days come you can withstand them. I think that’s a part a lot of people struggle on. It may be because they are doing music for the wrong reasons or just simply because they underestimated how difficult being an independent artist is right now.”
Moletsane bred music producer and rapper, Sizwe Dube, more commonly known as Flossy Flinch was speaking to Soweto Urban about lessons he had picked as an independent artist and producer. Flossy currently has 2 singles out on streaming platforms titled Run It and Bandz. The making of these singles, he said, was an integral part of his education.
“Looking back now, I can say that maybe I underestimated the journey. Just the little details you have to sort out. The thing with being independent is everything is on you: getting your music out there, getting the right promo, the right marketing, and those things we don’t think about. Overall all though we managed to get two very good singles out and the feedback has been great,” he said.
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Flossy said he fell in love with music at an early age and was inspired by US rapper, ASAP Rocky. In 2012, Flossy began making his music. He studied sound engineering and digital music production at Boston Media House. His highlight he said, has been the release of his two songs. The response from these songs is what has kept him going.
“The response has been great. People want more music, but a lesson I learned was timing. You don’t want to have too much music out all at out. The timing has to be right, and the team you have around you has to be right,” he said.
On goals for 2021, Flossy Flinch said he was planning to move more into the business side of music.
“2021 has to be big. We want the music to be out there and people to know about us. I also want artists to understand the business side of it, if we can have those conversations – about making it, about black excellence then I think that I could call that a successful year,” he concluded.
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