Like most industries, the entertainment industry was hit hard by the global pandemic, causing most, if not all, to go through a major transformation. As we currently remain separated from theatres, venues, and other entertainment sites, the digital world continues to keep us entertained from the safety of our homes.
Popular lifestyle youth platform CottonFest has announced their partnership with The Department of Arts and Culture, as they launch the upcoming digital series The Lab Live next week.
As a build-up to the 3rd annual Cotton Fest which is set to take place in February next year, the Lab Live is an initiative powered and supported by The Department of Arts and Culture, set up to empower future industry players from the safety of their homes, in light of the current global situation.
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Hosted by South African hip hop artist and festival creator, Riky Rick, fans should expect educational sessions that will be featured on all CottonFest channels for fans to both enjoy and also learn from.
“With the industry currently flipped on its head, the CottonFest family came together with the Department of Arts and Culture to bring you this interactive and informative digital series.
“The initiative was created to gather some of our favourite industry leaders to share their knowledge and insights around various topics within the entertainment industry with us.
“Ultimately it’s all about being informed, regrouping, and finding the new norm, so we can progress as a culture and figure out what comes next,” said Riky Rick on Instagram.
And just for a teaser, The Lab Live guest speakers are a list of high profile industry players including:
Kreative Kornerr Founders, Mzukisi Siwundla and Thato Tlhankana
Matchbox Live CEO, Theresho Selesho
Jägermeister Experiential Marketing Manager, Bea Theron
Attorney, Manaileng Maphike
Artist manager and A&R, Bash Vision
Publicist extraordinaire, Melanie ‘Hypress’ Ramjee.
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