Biggest Breakfast event goes virtual and bigger
The event will reach out to those who couldn't attend the previous events as it will be on various social media platforms.
Like most other affected annual events due to COVID-19, the popular event aimed at encouraging eating breakfast and highlighting the importance of it, #SABiggestBreakfast campaign, hosted by White Star Instant Porridge, will this year, go virtual. The event in Soweto, in the past years, took place at Maponya Mall and this year it is set to take place on Saturday, August 8.
It will reach out to those who couldn’t attend the previous events as it will be on various social media platforms including Facebook, Instagram, Twitter as well as YouTube.
“Of course, adopting a virtual format doesn’t mean we’re going to be compromising on the size of the event or the entertainment factor, in fact, we’re taking the opportunity to deliver an even bigger and bolder breakfast that will reach many more people, most of whom wouldn’t have been able to attend the physical events,” said the brand’s Marketing Manager, Mokhele Makhothi.
[also read] – Miss Soweto 2019 Musawenkosi Gumede announces a project to give back to the community
When the event was first launched in 2017, it was attended by over 1 200 people at different venues in Soweto and Umlazi and served breakfast to 26 000 school children, who are regular beneficiaries of the Pioneer Foods Feeding Scheme.
“We are inviting the whole country to join us in supporting a drive to provide breakfast porridge to various charities, which couldn’t be more important at a time when so many children are missing out on school meals due to the lockdown,” she added.
This year’s event will feature Black Motion and Lerato K (a previous Miss Soweto titleholder) and will be hosted by Refiloe Motsei. Other celebrities and influencers who’ll be joining the virtual breakfast occasion include Dudu ‘Lady D’ Khoza, Mr. Gwej’s Kitchen, K Naomi, and the reigning Miss Soweto, Musawenkosi Gumede.
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