The rapid rise of technology is characterised with many things which makes life easier through the click of a button, one of those being online dating as being one of the common ways to start a relationship nowadays.
People are now making use of online dating through dating sites such as Tinder to find love instead of traditional offline ways of dating such as getting help from a friend or meeting your love interest be at the mall, the park or the bar to name few.
With that being said social dating is now taking over the dating world, people are now pursuing their love interest through private conversations be on Facebook, Twitter or Instagram. Azola Mlota a PR specialist, a social media influencer who wants to be known as the influencer in the field of love has started a hashtag on twitter #Umjolowithazola to perpetuate social dating.
Encouraged by his friend and inspired by the usefulness of Twitter in allowing one to get instant feedback as it is open to everyone to follow, Mlota started the hashtag in 2018 playing the role of ‘Hitch’ to hook-up people on twitter.
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“I liked the idea to start this tag in a mission to help people through twitter.
“Let alone people used to DM me to hook them up, so I knew the tag would bring the nation together through Twitter, instead of going to dating sites.
“As the creator, I just Retweet the posts of the participants to my audience on my timeline for better response and visibility, and I make a point that I answer to those who DM asking for me to hook them up to their ideal partners,” explained Mlota.
Mlota asserts that his hashtag is beneficial compared to dating sites such as tinder in terms of user identity.
“Tinder, for one, has limited information about the person you’re talking to. Verifying their identity often proves unsuccessful. Furthermore, it’s an uncontrolled environment such that the participants in relationships join in and use the guise of looking for a relationship to get what they want.
“#UmjoloWithAzola happens on the TimeLine with accounts that are easily verifiable based on their timelines and people they interact with.”
Ever since the inception of the tag in 2018 Mlota account that the response has been amazing and never anticipated that the tag would grow to such a magnitude.
The train of love is here!! Dont let it miss u this time around. #Umjolowithazola pic.twitter.com/ZUg9ni3VOV
— Yanga (@Yanga_Co) September 8, 2019
“The shocking thing is that #Umjolowithazola does not have a commencement time, people across South Africa are the ones making it trend. I wake up and “Boom” people are participating.
“This shows how South Africa’s loves this and others are benefiting from it.
“There are quite a lot of relationships which emerged from #Umjolowithazola, others are married, engaged and even have kids.”
It gives me great pleasure to see #umjoloWithAzola successful stories like these from @Zintlediko
Congratulations Zintle???????????? pic.twitter.com/S1D7tiLJ0l
— Yanga (@Yanga_Co) April 21, 2019
Mlota declared that the tag is against cyberbullying of any sort as one of the objectives when he created the tag was to create a space where everyone can participate freely without fear of judgement.
“Should an incident of bullying occur such as comments that are harmful or abusive, I make sure to report and encourage others to do as well since we do not condone such on the tag.” he said.
#Umjolowithazola trends every Sunday morning till late, a person just posts his or her picture under the tag #Umjolowithazola, their location and the type of partner he or she wants. It is for everyone who has a Twitter app (account) Since the hashtag is on Twitter.
“We live in an era where any semblance of emotions is greeted with disdain. People pride themselves with their ability to move on and cut people off like nothing ever happened.
“This is disconcerting because humans are social creatures and will always, even to some extent, gravitate to groups of people who make them feel loved.
“As a Love Influencer, I aim to make love ‘cool’ again. Yes, we’ve all suffered great hurt from relationships but what would we be if we discarded our innate need to love and be loved?” concludes Mlota.
Help a sister #Umjolowithazola pic.twitter.com/NBh8f1m5GG
— §ņēmpümëļëļø♊ (@emmarol_m) September 15, 2019
Hi guys. Does anyone know where I can find a permanent relationship? I have 4 years experience and minor trust issues. #singleflames #Umjolowithazola pic.twitter.com/etmo7Q5ebD
— Diego_Chuene (@Diegochuene) September 15, 2019
#uMjoloWithAzola #singleflames Hello world… Ladies u ca dm.. pic.twitter.com/umLFKLjmwS
— Siya Xhosanostra (@Siyaborn) September 15, 2019
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