Johannesburg: As the world prepared itself to honour women across the globe for International Women’s Day on March 8, Africa’s beer brand, Castle Lite, embarked on a journey of celebrating women across Africa, differently, by facilitating the biggest ever female Hip-Hop collaboration from the motherland with the aim to showcase the power of women who stand together.
The brand partnered with an ensemble of five (5) heavyweight female rappers who collaborated to remix Hip Hop royalty Queen Latifah’s popular 90’s anthem, U.N.I.T.Y. which the brand believes that is more than just “another female Hip-Hop collaboration”, it is a celebration and call, not only to women across the continent but to the rest of the world, to give life to the power of women in unity.
South Africa, Tanzania and Nigeria were collectively united to do the remix with the likes of Moozlie (South Africa), Gigi Lamayne (South Africa), Rouge (South Africa), Rossa Ree (Tanzania) and Mz Kizz (Nigeria) behind the mic.
The song was streamed on Friday, March 8 during a live broadcast on Instagram before it was made available on different streaming platforms, the women did a simultaneous live stream of their cover of U.N.I.T.Y. which was a first of its kind for the beer brand and Africa.
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The brand’s Director Silke Bucker said: “Our ethos as Castle Lite has consistently been about pushing boundaries through innovation, and to commemorate this special day, there was no better way for us to unite women than through what is truly our passion point – music.”
“It is such an honour to be part of a movement that not only celebrates women but encourages UNITY through music.
“Music has the ability to unite people from different backgrounds, and it is through this that we were able to bring our own different styles and individuality to recreate this amazing song with a powerful message,” said Moozli
Last year, the beer brand broke music barriers when they hosted the first ever all female Hip Hop experience titled Hip Hop Herstory, which focused on highlighting the role played by women in the evolution of Hip Hop.
Castle Lite’s Hip Hop Herstory was a success and learning from that experience meant that the U.N.I.T.Y. collaboration was not only logical but progressive in highlighting and honouring the talents and contributions of our very own from Africa.
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