Black Girl, your hair is beautiful, so rock it!
Going back to our roots.
As the natural beauty trend takes hold in South Africa, whether it is African locks or Afros, it seems black women are fully embracing their natural hair. The movement is becoming increasingly prevalent in magazines, on catwalks and across social media.
Over two decades ago, Jabu Stone decided to turn his back on the growing trend of Westernized fashions and cultural norms that were heavily influencing Africans.
He believed following these trends would inevitably see Africans losing sight of their proudly African identities- something he was raised to be proud of and celebrate.
After witnessing both male and female Africans flattening their natural hair texture with relaxers and perms, Jabu Stone natural hair care was born.
This year, the brand brought us Coil Conversations, the natural hair event that is aimed at uniting our Afrocentric brothers and sisters. The first annual event took place on Monday, January 28 at Katy’s Palace bar hosted by Noluthando Meje.
It was an event where everyone learned hair tips & tricks and the most important reason is to be in an environment where you can feel free and comfortable in embracing your natural beauty while receiving support and encouragement from people that are on similar hair journeys as you are.
The Coils Conversations event was a session where the haircare brand customers met their favourite hair crushes from the gram, made new curl friends, learned more about hair chemistry and the haircare brand as a whole.
The event was attended by Jozi’s most Afrocentric women, namely Olwethu Leshabane, Yolenda Jawe, Thando Duma, Nomvelo Chalumbira , Nikiwe Dlova, Bronwyn Abrahams, Mandisa Zina, Aisha O’Reilly, Boitumelo Nxumalo, Kopano Mocwane and Evenes Mafupa.
“When I started this initiative, 25 years ago, I trained a class of 10 people and 9 of them walked away while I was teaching them natural hair, but today I have a room full of women who want to embrace their God-given hairstyles.
“I wish every woman can be able to decide how she wants to look, it must not be based on influence or the unavailability of products to look after the hair,” Stone said.
Afro hair isn’t always the easiest to deal with, Jabu Stone gave tips on caring for natural hair and starting the African natural hair journey.
– If you currently have relaxed hair, stop doing it! Then there is the infamous ‘Big Chop’ where you cut off all your relaxed hair and let your natural hair grow out.
– You can also gradually grow out your relaxed hair (transition) then once you feel confident enough, just cut the relaxed ends off.
– You can also adopt protective hairstyles such as braids, but make sure your hair doesn’t get pulled, especially in the front, to protect your hairline.
“I have realised that we lack training, there are no schools that train people how to maintain natural and afro hair, hence I applied for my accreditation with Services Seta, that will allow me to open a school where I teach, only natural hair,” said Stone.
Black Girl, your hair is beautiful, so rock it!
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