It’s time to take a stand against world hunger
'I've taken a stand with Add Hope to help make sure no child goes hungry in SA – and I want everyone else to care about it too'-Nasty C
1120 children under five die of malnutrition in South Africa, according to Statistics South Africa. KFC’s Add Hope campaign has enlisted the help of one of South Africa’s biggest rappers to help change this alarming statistic.
Nasty C is one of the personalities who will be supporting Add Hope’s #1120under5 campaign in an effort to put child hunger back in the spotlight. October is World Hunger Month and it is thus an opportune time to highlight the plight facing South Africa and the world’s children.
“Anything that robs people, especially children, of their opportunities is close to my heart. Hunger is one of those things. I’ve taken a stand with Add Hope to help make sure no child goes hungry in SA – and I want everyone else to care about it too. Let’s stand together, join a movement to help drop this stat and ensure that no child goes to bed hungry,” said Nasty C.
KFC’s public affairs director, Thabisa Mkhwanazi, noted that child hunger has been on the backdrop of the country’s news story and it is thus imperative to find innovative ways that will get it back at the top of the news agenda. “So, this year, our job is to get people to rethink how they feel about this childhood hunger – bringing it to their attention in an unconventional way by working with like-minded people who believe in the cause to make this alarming stat trend in SA,“ she said.
Mkhwanazi further expressed her hope that the only way for South Africa to drop this statistic is to come together and help feed the hungry. “You can donate to Add Hope or you can donate your social reach and share the #1120under5 story to help drive real change. It’s time to take a stand,” she concluded.
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