“Promotion of China Brands in Building Sector” launched in South Africa
Interbuild Africa Exhibition 2018.
The “Promotion of China Brands in Building Sector” sponsored by the Trade Development Bureau of Ministry of Commerce, PRC was held from August 15 to the 18th in Johannesburg South Africa, to accelerate the transformation of foreign trade growth mode and build up a new trend of export competitiveness with technology, standard, brand, quality and service as the core.
This event was held during the show time of “INTERBUILD AFRICA 2018”. The INTERBUILD AFRICA began in 1968 and is the largest professional building materials exhibition in Africa.
During the event, the Trade Development Bureau of Ministry of Commerce, PRC organized a variety of advertising and mutual communication activities, including product recommendation meetings for high-quality products, business conferences for international buyers and exhibitors with face-to-face communication, new product releases for showing new trends.
There are more than 40 enterprises from nearly 30 provinces and cities, covering Guangdong, Fujian, and Zhejiang which will participate in this event. In addition, the mainstream media are invited to report the event.
In recent years, the business communication between the top officials of China and South Africa are frequent which also helps to reach productive cooperation in various fields.
China has become the largest trading partner of South Africa’s for consecutively 9 years, and South Africa has become China’s largest trading partner in Africa. The respective strengths of the two countries dovetail perfectly, offering broad prospects for cooperation.
Having Promotion of China Brands in Building Sector in South Africa will guide the Chinese enterprises in the building materials industry to grasp the huge demand in South Africa, which will help Chinese brands to expand their popularity in South Africa, Africa and other markets, also to promote communication and cooperation between two parties and achieve a win-win development.
WATCH:
Speech by Ms Jin Hong:
“Distinguished Economic and Commercial Counselor of the Chinese Embassy, Mr Zhao Zhongyi, Distinguished Managing Director Mr Gary Corin, Ladies and Gentlemen, Dear Friends, I’m really delighted to be here in Johannesburg, the City of Gold (伊戈里Igori), and the biggest city in South Africa.
On behalf of the Trade Development Bureau of the Ministry of Commerce of the People’s Republic of China, as well as the sponsor of this ChinaBrand Show, I would like to congratulate on the opening of INTERBUILD AFRICA and extend my warmest welcome to all guests coming here today.
This year marks the 20th anniversary of the establishment of diplomatic relations between our two countries. China has been, for 9 consecutive years, the largest trading partner for South Africa. And, South Africa is also China’s largest trading partner in the African Continent.
Last month, our President Mr Xi Jinping made his state visit to South Africa and participated in the 10th BRICS summit in Johannesburg. In September, President Ramaphosa will visit China and co-host the 2018 Beijing Summit of the Forum on China-Africa Cooperation with our President.
Frequent high-level exchanges have certainly pushed our bilateral relations onto a new stage, and will surely inject new vitality into our pragmatic cooperation.
The INTERBUILD AFRICA Johannesburg is the largest professional building materials expo in Africa. It is also an excellent platform for Chinese exhibitors to communicate with their international partners. During the expo, we will host ChinaBrand Shows and B2B workshop for building materials industry here in this area.
We welcome entrepreneurs from South Africa and all African countries to be here for face-to-face talks with their Chinese counterparts, just in the hope that such platform will help to further deepen their contacts, and create new opportunities for cooperation.
As a trade promotion agency directly under the Ministry of Commerce, we are willing to join hands with our African friends to further promote economic and trade cooperation between China and South Africa as well as all African countries. Let’s wish the INTERBUILD AFRICA Johannesburg and the ChinaBrand show a complete success.
Thank you.“
