We still have some areas such as Skwatta camps in Soweto that still don’t have proper electricity connections or no electricity at all.
Panasonic has a solution for that, as it has relaunched in South Africa three years ago and has demonstrated its dedication to making an impact on disadvantaged South Africans by introducing the ‘You Can Be The Light’ project which aims to donate 10,000 solar lights to communities in South Africa, in partnership with the Nelson Mandela Foundation.
The ‘You Can Be The Light’ project celebrates 100 years of Panasonic’s reliability multiplied by 100 years of Nelson Mandela’s legacy, which equals 10,000 solar lanterns.
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From March 8 this year, Panasonic will donate a percentage of the money generated from sales to the Nelson Mandela Foundation, to produce these 10,000Â solar-powered lanterns that will be donated to communities that live without electricity across the country.
Launched at a press conference held on March 8, the project featured South African rugby player Siya Kolisi, a legend in his own right and a supporter of the campaign as well as the face of the campaign video.
Panasonic South Africa Managing Director, Hide Kaneko, said that celebrating the mutual centenaries marks a significant milestone in their company’s history.
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“We are honoured to tribute the iconic Nelson Mandela, and how his ideas are in line with our CSI initiatives to contribute to the progress and development of society, and the well-being of people through our business activities,” said Kanelo.
Nelson Mandela Foundation Chief Executive, Sello Hatang, stated that the Nelson Mandela Foundation exists to promote the finding of sustainable solutions to critical social problems and that the campaign seeks to uplift and empower the nation.
“Our partnership will go a long way to bring hope and light to the people of South Africa,” said Hatang.
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The project helped alleviate problems and brought about improvements in areas such as education, health and medicine, and women’s independence.
The solar lanterns have also contributed to the Sustainable Development Goals set by the United Nations to mobilise global efforts to end poverty, protect the planet and ensure prosperity.
The Augmented Reality Experience
Buying Panasonic products and liking the Panasonic Facebook page or partnering with Panasonic and Nelson Mandela Foundation, will help you understand how “You Can Be The Light” to 10,000 communities in South Africa.
Using Augmented Reality technology, you can view the campaign video content using your phone and scanning over the campaign logo and image. This augmented reality experience is an example of how Panasonic is dedicated to using technology for a better world.
