Siboniso Nomgenge is Eldorado Park child that has the vision to grow. He is from Kersierdorp but he doesn’t let where is from, determine where he is going.
He is currently unemployed but still chooses to go out there and sell himself as the brand he would like to be one day.
He said that it all started way back when he noticed that the people he did printing for, enjoy having exclusive clothing. This is where he decided to give birth to Nomgenge Duo.
- Related Content:Â Antonia Benson from Westbury to represent SA in the USA
But it wasn’t that easy. Nomgenge battled at first with the naming of his brand, going back and forth with ideas. He first wanted to call Siboniso but he said that it had no true meaning behind it, until eventually settling for Nomgenge Duo.
The second battle he was faced with was the design of the logo, but he stopped at nothing to make it work. Nomgenge Duo Clothing brand is a promising Eldorado Park brand that was founded by Nomgenge in May 2015.
Nomgenge Duo designs, manufactures and markets are comprised of trend loving and boundary-pushing young kids in the area of Eldorado Park and aiming towards the national market in South Africa. The brand has grown from printing customised t-shirts and caps to become an independent brand.
- Related Content:Â WATCH: Ricco The Don from Eldos drops a new music video
Nomgenge said, “Our mission as a brand is to start a movement in the community and as an urban brand, pioneering new ways to interact with the youth of South Africa.
“The objective of the brand is not just too only producing attractive fashion but also to ensure that the clothing is embedded in a core underlying message, which is ‘Only Quality People’.”
Nomgenge concluded, “The brand’s main audience or target markets are students and township dwellers trying to break the mold and find their place in the world.”
Nomgenge refers to his brand as the LookBook which is inspired by daily activities, from commuting public transport to get to the studentville of Joburg (Braamfontein), to their favourite spots in the suburb.
He said that the brand represents kids who are trying to break status quo, fighting the system and improving their background, financially and otherwise.
To find out more about Nomgenge Duo check out: Facebook: Nomgenge Duo & Instagram: @Nomgenge_Duo
