WATCH: Rama spreading #goodbreakfast around
Together with the Department of Basic Education, Rama will launch a digital programme, The Breakfast Check.
School children all round will now have the chance to have a nutritious breakfast at home every day because of Unilever’s Rama spread the brand.
Last week Thursday in Soweto, the company hosted a breakfast launch their plans for a #GoodBreakfast schools programme.
The purpose of this initiative is to try and improve learners breakfast habits so that learners can be present and participate in their school work due to the nutrition they received through their breakfast.
The brand wants to make this idea a reality for all South African school children who are misfortunate to be able to enjoy a nutritional breakfast every day.
According to research on whether eating a nutritious breakfast can impact on children’s learning abilities done by Unilever, the study showed that if they do not eat a nutritious breakfast it may impact mental capacity in school.
This means that psychologically it reduces their ability to participate in learning activities or ultimately both.
The study also highlighted that without a good nutritious breakfast, children can experience a lack of concentration in class, and their performance can plummet, even if the child can be categorized as well-nourished.
Unilever Foods Vice President, Southern Africa, Angela Klute said, “One of the three primary goals of Unilever’s Sustainable Living Plan, is to ‘help people take action to improve their health and well-being’, not just by providing quality food products that are both nutritious and appealing, but also by promoting healthy nutrition habits amongst consumers.
“In response, Rama has announced that it will tackle the issue of improving the breakfast consumption of South African children to assist them in leading healthier lives and improve their school performance.”
The smell of muffins, croissants, and other baked goods filled the air in the hall, and the room had a spread of fruits, yogurts, and smoothies for guests to enjoy a well-balanced breakfast.
Together with the Department of Basic Education, Rama will launch a digital programme, The Breakfast Check, which will be available through USSD, Facebook Messenger and the Rama.co.za website.
The brand is also looking to educate parents as well on the importance of eating a good breakfast because eating healthy starts at home.
A song called the Breakfast Beat has been written, recorded and performed by the master of ceremonies and new ambassador of the brand, Proverb with school children referring to the programme that will encourage a good breakfast a daily habit in a 21 day programme for change.
Proverb said, “As a father, I was so excited to come on board with Rama for this project.
“I believe anything we can do to improve our children’s chances for a better future, is a worthwhile investment.
Undernutrition is an issue in this country and as someone who’s always believed strongly that a good breakfast sets you up for the day, I wholeheartedly agree with Rama’s views and wanted to share my passion for the issue.”
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