Sir Richard Branson visits Jabulani Mall

Branson celebrates membership success of the new Virgin Active Red in Soweto.

Sir Richard Branson visited Virgin Active Red at Jabuni Mall yesterday November 12, to celebrate the success of the gym.

The gym has achieved and exceeded its target for membership and has gained more than 100% of the membership they expected.

Jabulani is one of seven RED gyms opened by Virgin Active across the country in the last 18 months and offers a full range of facilities, except for swimming pools and saunas.

The concept is ‘gym made easy’ in an upbeat environment which includes a substantial grid area for high intensity training, live DJ sessions and a Box studio.

“The gym hits right at the heart of what fitness should be all about – having a great deal of fun while you’re getting fit,” said Branson.

Virgin Active SA managing director Ross Faragher-Thomas said: “RED gyms were proving massively popular and were designed to be more affordable and accessible.

“Equipment is top notch, but we have a focus on quick, intense, straightforward routines and classes and we have created an environment that is deliberately brighter, bolder and louder than in our Life centre clubs,” said Faragher.

 

Video by Virgin Active SA.

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