Ride Jozi 947 lightens up the streets
The popular annual bicycle race is back better than ever with Castle Lite as its new beer partner.
People, places, moments.
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That’s what 947’s Ride Joburg is all about. The popular annual bicycle race is back better than ever with Castle Lite as its new beer partner.
Over 16 000 cyclists took part in the race and the newly added 35km Lite race.
This time around, the brand brought the City of Joburg together on November 20 at FNB Stadium. Joburg is not just any city, it is the heartbeat and lifeblood of the continent.
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“It’s such an honor for us to have the opportunity to be able to Liten up the streets of Mzansi with 947’s Ride Joburg.
“Our mission is always to add value and align with partners that share our values as a brand. That’s exactly what we’ve found with 947.
“This is undoubtedly one of the most prestigious races on the calendar and we’re looking forward to becoming a strategic partner in years to come,” says the brand’s Assistant Brand manager, Mologadi Mphahlele.
The brand has also always made a point to contribute to ground-breaking initiatives and this is no different. With a R200 000 purse for the first male and female, this is the single biggest prize purse for a single day event on the continent.
The 97 km race saw thousands of participants fill the Joburg streets on their bicycles in the second biggest participant cycle race in the world. Spectators came out in their numbers dressed up in their colorful attire, as they always do. The roads were packed with a sen se of community and vibe!
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