New campaign against GBV to focus on local men
As part of the campaign, 500 balloons were released to mark and celebrate efforts men are putting in to become a better version of themselves.
Trust Condoms this past Valentine’s Day challenged men to reaffirm their commitment to being good men for society.
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The brand unveiled this at its launch for its new campaign, dubbed The Good Men initiative against GBVF on women and children in Mofolo Park, Soweto.
Rose Kamowendo of Trust Condoms said the campaign was aimed at rewriting the narrative around men.
” Today we wanted to celebrate Valentine’s Day by acknowledging the good men in our society who don’t often get that recognition so we are throwing weight behind a movement to encourage men to be good men, and also celebrate them. We want to encourage men to show up and show up,” Kamowendo explained.
As part of the campaign, 500 balloons were released to mark and celebrate efforts men are putting in to become a better version of themselves. Kamowendo said they intentionally chose the day, known for lovers.
“We wanted to capitalise on Valentine’s Day, we see a lot of men doing gold gestures to their partners, however we don’t want that to be just once off on 14 Feb.
“Can we not have our men doing good throughout the year, in doing that we will have more good men in our society and that’s what we really want and trust condoms is trying to do. To support these good men and elevate them to be the pillars of our society.”
” WE encourage all men to be a part of the conversation and join the movement because who doesn’t want to be a good man but moreover, we will be having conversations among men, sharing their thoughts, lived experiences, challenges with other men,” said Kwanamdo.
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Actor and producer Kagiso Medupe of Brothers for life was one of the men who released balloons last week.
Medupe who is set to release a movie titled Ingoma the song which looks at the inclusion of a boy child and young men to become good men, said there was a need.
“I’ve always been an advocate for men, good men. And I believe there’s a lot of such man in our country.
“I think this is a great partnership for us to continue the dialogue, and continue to change the narrative and mindset of men,” Medupe said.
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“We need to find a way in how we can bring people around the table to have these conversations and have men and women teach each other how they want to be treated then we can come to an amicable place where we can see healthy strong black families.”
The first virtual conference, dubbed The Good Men Conference, is scheduled to take place on 28 February.
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