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What would we be without women?

Sta-Sof-Fro aims to empower women in style.

The month March, marks International Women’s month and empowering women seems to be a top goal for most in 2018, also, this is the gender equality goal. Women empowerment plays a huge role in inspiring women so that they can play a significant role in a society.

Sta-Sof-Fro believes that women in 2018 are orchestrating bigger, bolder moves and making their voices heard with a feminine flair that has the nation and world at large energized and this year, the brand is at the forefront making sure women in South Africa have self-confidence.

A movement that celebrates the #versastyle woman, ‘Wear You’ is a meeting of the minds of women from all walks of life, with one thing in common- they are real women living in the real world.



The brand has hand-picked 12 leaders in various industries to share their personal experiences, truths and narratives as real women in an ever-changing world.

The sessions, geared at motivating and empowering women will see these influentials share tips, insights and life experiences in a three-part interactive soiree of substance, the salon seminars.

In an effort to give back to loyal consumers, the brand has undertaken to break stereotypes and create a dynamic dialogue that allows the versastyle woman to embrace their personal journey’s and truths, reminding all that it’s ok to #WearYou.



With a complete hair care range that covers the vast majority of hair and beauty needs – from hair treatments and aftercare to skin care – the Wear You campaign is an extension of what the Sta-Sof-Fro ethos stands for.

The first salon seminar is set to kick off this month and will be focusing on the necessity to create and maintain wealth in its various facets.

Wealth coaches Nelisiwe Masango and Samke Mhlongo will be joined by social entrepreneur and global gamechanger Thato Kgatlhanye and modern day professionalist Aurelia Nxumalo.


Samke Mhlongo is the founder of The Next Chapter (“TNC”) Wealth Partners.

The hostesses will be sharing their insights and wisdom to a selected group of ladies, talking everything wealth.

The second salon seminar will tackle the hot topic of turning passions into profit, hosted by private chef, tutor and media personality Chef Nti, Cheri Yase Kasi founder Sunshine Shibambo, Mama Ka Shaka’s Nandi Dlepu and Creative Entrepreneur Kwena Baloyi.

The final salon seminar will be diving deeper into topics women know all too well- the balancing act. Dr Nandipha Sekeleni, fitness guru Mapule Ndhlovu and media personalities Palesa Masiteng and Lerato Sengadi will share their experiences and insights on their personal journeys as women with a lot on their plate.



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