Building homes loaf by loaf

Being without a home is something no one wishes to experience, and luckily there are Good Samaritans out there who want to ensure that nobody ever has to.

BB Bakeries, the well-loved heritage brand has partnered with non-governmental organisation Habitat for Humanity SA to build homes in the flood stricken communities of Kwa-Zulu Natal.

For each loaf of BB Bakeries White or Brown Bread sold during February and March 2023, BB Bakeries will donate funds towards bricks for Habitat for Humanity SA to build homes in the region.

“Habitat for Humanity believes in building strength, stability and self-reliance through shelter. They are perfectly aligned with the homegrown values and inherent generosity of the BB Bakeries brand.  This partnership allows us, as BB Bakeries, the opportunity to support our community by building them new homes. By doing this we are hoping to restore the dignity and strength of KZNers in the same way that they have been doing for one another, the province over,” says Stephanie Hoy, marketing executive premier of FMCG.

BB Bakeries will also extend their support for communities through an on-pack promotion where consumers can win their slice of R13m in airtime simply by purchasing any BB Bakeries White or Brown promotional bread packs and following the on-pack details to enter.

Habitat for Humanity SA works in partnership with community-based organisations, community leadership structures and local government in selecting eligible beneficiaries who are profiled and agreed upon to be the most vulnerable and in need of critical intervention in their community.

“Building communities around houses and restoring dignity and hope to communities is at the very core of what we do. We are very grateful for the partnership with BB Bakeries building homes for those in need in the KZN region,” says Mr. Kgotla Bantsi, Habitat for Humanity SA board chair.

You can follow the progress of the build and read more about the partnership with Habitat for Humanity SA here.