What a way to celebrate your 18th birthday?
This has already started with runaway sales of special edition models such as the Mahindra Pik Up Karoo Dusk and the new Pik Up S6 Double Cab Automatic.
Mahindra sold more than 1 000 units in January.
According to the automotive industry business council (Naamsa), Mahindra hit a new all-time best sales figure of 1 010.
This is a 77% improvement over the same month in 2021 and comes despite severe stock shortages and other Covid-19-related disruptions.
The proudly South African Mahindra Pik Up range remains the jewel in the crown, with sales of 618 units in January.
This means that Pik Up retains its position as one of South Africa’s three fastest growing bakkie models.
In its range of SUVs, the KUV100 NXT and Scorpio both outperformed expectations.
The former found favour with budget conscious buyers looking for a frugal and highly capable compact SUV and the latter’s Adventure model proved very popular among South African families.
“The past two years have been tough, and we often faced delays in vehicle shipments from our global plants as well as other disruptions, such as the disturbances in KwaZulu-Natal where our plant is based. Despite this, our dealer network and the team kept morale and momentum high and it has borne fruit,” says Rajesh Gupta, CEO of Mahindra South Africa.
The new sales record also creates a positive environment for what promises to be a very busy year for Mahindra. This has already started with runaway sales of special edition models such as the Mahindra Pik Up Karoo Dusk and the new Pik Up S6 Double Cab Automatic.
“We have a very ambitious target for the new year and set very high standards for our customer service team and our dealers. Like before, we will make sure our customer service and dealer capacity grow in step with our sales, and we trust that this will continue to win us many more fans,” concluded Rajesh.
Source: QuickPic
