When considering investing in a business, this passion often translates into opening a nail and beauty salon, one of the most successful choices when considering entering this industry.
Starting small is better than not starting at all, but many business owners feel constrained by a limited offering, and the lack of a clear way forward when it comes to expansion. There are many factors to consider – expansion through nail and beauty retail products, additional nail and beauty services, bigger premises or offering a unique experience. Each of these comes with challenges of its own – retail products need to be evaluated carefully for quality and fit, and additional nail and beauty services require training and hiring new staff. Opting for bigger premises can mean a significant investment, and a decision on a new location should the current location not offer room for expansion. Providing a unique experience can also be costly if the current salon set-up is not geared for this.
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Choosing a partner in these endeavours is critical, as the partnership can be the make or break for future success. When deciding to open a nail and beauty salon, choosing to go the franchise route can be one way to ensure that all future partnerships are sound, and beneficial to the brand. Franchisors perform extensive research before partnering with other brands, and franchisees in their networks reap the benefits of this research.
Tammy Taylor Nails is one of the fastest growing nail and beauty salon chains in South Africa, with over forty salons open, and a presence in South Africa since 2013, when President and Founder of Tammy Taylor Nails South Africa Melany Viljoen brought the brand to the country from the USA. The brand is firmly entrenched in South Africa as the ultimate luxury experience for clients looking for something special in a nail and beauty salon. The motto that underpins all Tammy Taylor operations is that every client should be “treated like a queen”, and this extends to all service offerings and retail extensions.
When looking to expand on their service offerings, Tammy Taylor salons need look no further than the partnerships built by Tammy Taylor Nails South Africa. All beauty treatments are supported by Optiphi, with full therapist training and scientifically researched products that are suitable for all skin types, especially sensitive skins. Optiphi retail products are also available for Tammy Taylor salons to stock, offering clients the opportunity to continue their in-salon experience at home. Tammy Taylor Nails has also partnered with Dermalogica, and their range of retail products is available for purchase by clients at Tammy Taylor salons. Salons are also able to stock the Tammy Taylor range of nail and skincare products, manufactured to the highest quality.
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The Tammy Taylor Nail Academy is not only where nail technicians are trained by master educators before they begin work in any Tammy Taylor Nails salon, but also for top-up training on new styles and techniques, and nail art such as inserting real natural diamonds into acrylic nails.
Deciding to open a Tammy Taylor Nails salon clearly has far-reaching benefits, beyond the initial support of location scouting, assistance with lease negotiations, training and recruitment. It offers salon owners a unique opportunity to partner with the best brands, based on years of research and product testing, ensuring that every element of the salon is perfectly set-up to offer a broad range of products and services, and enabling salons to treat each client like a queen!
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