The breakdown on social media influencers

A social media influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.

Essentially it’s a marketing term that describes an individual’s ability to affect other people’s thinking in a social online community. According to TechTarget.com, the more influence a person has, the more appeal that individual has to companies or other individuals who want to promote an idea or sell a product.

At its most basic level, influence can be estimated by examining a person’s LinkedIn connections or Twitter followers or Facebook friends.  A more thorough analysis is required, however, to determine how a person makes social connections, who those connections are and the level of trust between the person and their connections.

In recent years, brands have been using so-called “influencers” in different area of interest such as fitness gurus, gaming addicts, beauty bloggers, fashionistas and others, as the face of their advertisements. Influencers’ endorsed opinions about products, which are shared on social media platforms, help spread viral conversations about brands online.

https://www.instagram.com/p/BrXKaPunAFZ/

Interested in this as a career choice? Watch this video for more tips and advice.

WATCH: Want To Be An Influencer? Do These 5 Things NOW!

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