The stress of being an adult can at times prove to be too much for our species and we are on the never-ending search for new ways to combat it.
The search did not take long since colouring books for adults have flooded the shops in their millions. Like zombies to brains, stress-bended people rush in to take a bite out of the new craze.
The elders transform back to their younger selves as they re-enter the world of colours and imagination, something lost in translation while growing-up.
In the generation of a gadget-possessed, fast-paced and money-crazed population, colouring-in offers us the luxury of slowing down. We begin to breath, our minds open up gates clogged by the webs of technology and responsibility. We become free again.
Much could be said of how popular companies such as Crayola, Staedlter and other crayon makers are reaping the rewards of this sudden obsession. It has been reported that Stabilo’s sales of crayons have risen by more than 10 percent while the colouring craze enabled Staedtler to lift its sales by 14 percent last year to 322 million euros ($350 million).
But crayon makers can’t keep up with the demand as the adult colouring book craze continues.
Read the story on Kormorant:
Colouring craze poses headache for crayon makers
Gallery – Colouring Pages for Adults – to download and print
VIDEO: Adult Coloring Book – Time Lapse…
VIDEO: How wax crayons are made
