Sunflower Day heralds new era
Please join in and celebrate Sunflower Day, launching on 7 August
A NEW era has dawned for the Sunflower Fund, bringing with it fresh and exciting new transformations.
Along with the new tagline ‘Hope begins with you’, the organisation has given National Bandana Day a complete facelift. The Sunflower Fund together with key sponsor, Pick n Pay are delighted to announce a brand new campaign, called ‘Sunflower Day’, which will be celebrated on the third Friday of September annually.
The campaign will run from August to the end of September, with the highlight being Sunflower Day, which will take place on 16 September this year.
The organisation’s iconic bandana has also undergone a significant change. Earlier this month, the fund unveiled its new commemorative product, known as the Tube of Hope or Tope, a revitalised version of the bandana, to reflect the renewed enthusiasm and excitement for its mission of increasing the number of stem cell donors in South Africa.
With its unique design, the Tope is an affordable, multipurpose article of clothing that can be worn as a headband, mask, scarf, cap or armband. Being broadly versatile, it may be used in a wide variety of sports or outdoor activities and will be available in six eye-catching colours. The Tope offers practical functionality and gives wearers the opportunity to show their support for this important cause.
It will be available in a children’s size (R20) and an adult size (R25) and will go on sale at Pick n Pay stores nationwide, Round Table and several other retailers, including online store, Zando in August.
Join in and celebrate Sunflower Day, launching on 7 August as hope really does begin with you.
Support the Sunflower Day campaign by buying your Tope, becoming a donor or visiting www.sunflowerfund.org.za and click on the ‘donate’ button to make a quick and easy cash donation. For more information or to register, call the Sunflower Fund on toll-free on 0800-12-10-82.
