Montclair woman aspires to change fashion industry

YOU might have seen her on Season 1 of The Next Brand Ambassador aired last year on SABC 3, where she represented her community and city after being made the top 15 in the country, battling it out against other contestants for the title of Capitec’s Brand Ambassador.

Now, Lauren Juistien will grace the runway to prove she indeed has the walk and the look to scoop the title of Miss Runway Fashion Walk 2020.

A marketing specialist by trade and a teacher by profession, she is taking on the fashion world and changing the descriptions that come with modelling.

“I believe that beauty goes beyond the eye. Having confidence and a brilliant smile, is for me the perfect way to describe beauty,” said the finalist, who recently also featured in a local movie, Fish’s Tale, and strongly believes that she will not stop there.

Raised in Wentworth, a community that is notorious for violence and other social ills, Lauren aims to break the stereotypes of not only coloured women but women in general.

The beauty and fashion industry is known for its very competitive nature and its strictly slender and tall physique when it comes to models. The Montclair resident said her aspirations are to challenge these perceptions.

“I am tall, but I definitely am not thin and I don’t wish I had straight hair. I believe that it takes one person to change the dynamic of an idea of what something is supposed to be,” she added.

Lauren will represent her community, culture and brand on Saturday, 3 October, at the Blue Waters Hotel at the Runway Fashion Walk.  

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