This season, The Color Run and its headline sponsor, Capitec Bank, will bring something more than a single day’s worth of fun to fans.
The Color Run Superhero Tour will make its world debut in Soweto this April and whoosh through the country over the next year.
And, as part of the campaign, the organisers have announced a competition that will see the most inspiring superhero jetting off on an all-expenses-paid trip for two to The Color Run in Paris in 2018.
WATCH: The Color Run | Capitec Bank:
Trevor Latimer, national event co-ordinator of The Color Run South Africa, said The Superhero Tour acknowledges the individual and all the characteristics that define us as heroes. “Not only are we inspiring participants to celebrate themselves, and those who have mentored, encouraged, and positively influenced them, but this season we launch a mobile app, through Back a Buddy, which will make raising funds for the Color Runner’s charity of choice that much easier.”
Thanks #Stellenbosch! It's taken a full day to recover, sort through the photos & clean ourselves off! Head to FB for all the images! pic.twitter.com/MkKMtvgaPk
— The Color Run™ SA (@TheColorRunSA) February 20, 2017
Since landing on South African shores five years ago, The Color Run has grown to become one of the most recognised and loved brands in the country.
The Superhero Tour aims to underpin the journey towards on-going personal fulfilment and inner strength – it’s time we believe in the superhero in each and every one of us, said Charl Nel, head of communications at Capitec Bank.
“We are encouraged by being a part of this movement that has inspired thousands to put on their tekkies, get active and support their communities across South Africa.”
Visit www.thecolorrun.co.za for more information on The Superhero Tour.
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