Heritage Month sees Clan Beats come on board
Castle Milk Stout officially launched the Clan Beats Extended-play.
It was appropriate to launch Clan Beats during Heritage Month which will see the rich blend of songs make their way to the South African public.
South Africa’s rich, dark and smooth beer, Castle Milk Stout, officially launched the Clan Beats Extended-Play (EP), music produced and performed by DJ Maphorisa. The musical piece features four African clans, where each song narrates the featured artists’ and praise singers’ journey to rediscover the richness of their culture.
The compilation features Sho Madjozi, KB Motsilanyane, Sjava and Thandiswa Mazwai, who have been paired with praise singers from the same clans, namely, Dr Sithole, Stoan Seate, Madala Kunene and Zolani Mkiva.
“The Clan Beats EP appeals to different audiences who will be brought together by the music genres, the artists’ personal journeys, embracing diverse cultures and the coming together of generations to discuss and understand the importance of culture,” said ABInBev vice-president of marketing for Africa zone Andrea Quaye.
“The EP is quite unique and very well composed – a true mix of the young and old coming together to connect on common ground. The music fuses clan praises, which pay homage to the past with new-age sounds that the current audience in the music scene identifies with. It synchronously creates a new sound which will show future generations how they too can celebrate their heritage.”
True to Castle Milk Stout’s commitment to the celebration of South African heritage, the Clan Beats EP is a continuation of the brand’s 2018 Get it Back campaign, which encouraged Africans to retrace their roots through clan praises.
