South Africa’s bakkie specialists, Isuzu, today announced that they have partnered with the Vodacom Blue Bulls Rugby team as the official vehicle partner for the next three years. The sponsorship applies to both the ABSA Currie Cup and the Vodacom SupeRugby tournaments.
To celebrate the partnership of two of the most recognised brands in the country, Vodacom Bulls players and members of the media were invited to experience the Isuzu KB’s off-road abilities at the home base of the Isuzu Off-Road Academy, the Gerotek Vehicle Testing Facility outside Pretoria on Thursday.
Speaking at the sponsorship announcement event, Isuzu Brand Manager Mlungisi Nonkonyana said: “Isuzu has been manufacturing the legendary KB bakkie at our plant in Port Elizabeth for the last 34 years. With over half a million vehicles sold in that time, our success has come as a result of the passion with which we approach building the KB and the relentless drive to make our vehicles the toughest and most durable on South African roads. We recognise this same ‘can do’ attitude in the Vodacom Bulls with their unmatched three Vodacom SupeRugby titles.”
Blue Bulls Company (BBCo) chief executive Barend van Graan said the Isuzu sponsorship will give the union some traction as they go in search of silverware in the 2015 season.
