JOHANNESBURG – Samsung Electronics South Africa announced the opening of its 10th Experience Store on November 15, in the south of Johannesburg which is said to be the first of its kind.
“This strategic expansion drive is another way which Samsung is making its connected lifestyle solutions more accessible and to offer the most consumer centric experience, within a retail environment,” said Director of Corporate Marketing and Communications at Samsung Electronics SA, Michelle Potgieter.
Adding that customers expect more from the brands they support nowadays, not only from the product but from an overall brand perspective, which is what makes Samsung proud to have been named the number one Consumer Electronic Company for the third year running in the 2013 Sunday Times Top Brands Survey.
The new Experience store opened at The Glen Shopping Centre Store is promised an offering of Samsung’s range of mobile devices, audio visual solutions and an extensive range of premium household appliances.
“Our product solutions are uniquely connected and there is no better way to experience our Smart Life eco-system and appreciate how these technologies can enhance your lifestyle, all in one setting. Unique bundling options and promotions are also available through the outlet to offer customers additional value,” adds Potgieter.
Samsung is continuously engaging with additional retail hubs nationwide to expand its current footprint to create more convenient buying experiences for all consumers.
