British & Irish Lions Tour brings excitement to SA shores
Donate blood before or during Lions tour
South Africa’s national beer and title partner of the 2021 British & Irish Lions Tour of South Africa, Castle Lager, said not only is the brand ready to host a world-class sporting event, but they couldn’t be happier to bring this renowned tour to Mzansi fans once again.
“We are extremely fortunate that we can support the tour as it hits our country. It is our pride as the nation’s favourite beer to share in this joyous occasion where the power of sports will once again be on full display,” said Castle Lager brand director Kudzi Mathabire.
It is this very power that sport holds its insatiable ability to bring South Africans together time after time, that inspired Castle Lager to put its weight behind the tour. The brand said they hope to create magical moments of unity that transcend the sport itself and lines us up in support of the Boks and the Lions despite our differences.
“The Castle Lager Lions Series is a celebration of the best of rugby, and a moment for us all to come together and unite behind the various teams. Our love for rugby runs deep through our veins, as does our passion for our nation, it is #InOurBlood,” said Mathabire.
Through a partnership with the SANBS, Castle Lager is encouraging South Africans to channel their love and passion for rugby and donate blood to help save lives. Castle will be creating a limited-edition rugby jersey to mark the campaign. What makes this jersey so special is that it will have a unique shade of red which will be created in partnership with SANBS and represents the unity of South Africa. This jersey will be a tangible expression of our unity that all South Africans can wear.
The SANBS will oversee the donations process and garner blood donations of the Springboks and the nation at large.
To take up the cause to become a blood donor, visit sanbs.org.za or call their contact centre on 0800 119 031 for more information.
SANBS CEO Ravi Reddy said this partnership is an important one.
“SANBS is excited to be partnering with Castle Lager for the upcoming Lions Tour. Through this partnership, we hope to showcase what’s #InOurBlood, both on and off the field, and encourage those who look up to these giants of the sporting fraternity to do the same by donating blood,” he said.
Fans can get a hold of the jersey by visiting the brand’s social media page: @CastleLagerSA on Twitter and Facebook.
