More value added services through partnerships

It will see the AASA take on the role of roadside assistance support provider to Chery for all new models from the start of sales later this month. The association is arguably South Africa’s best-known roadside support provider. It offers a range of best-in-class roadside and accident support services that will now be available at no additional cost to new Chery owners across the country. “When we first announced our entry into South Africa, we committed ourselves to not only offering some of the most stylish and advanced vehicles on the market, but also unbeatable value,” says Tony Liu, executive deputy general manager of Chery South Africa. “Our partnership with the AA is in line with that promise. It adds a whole host of benefits at no additional cost to our clients as it will be included as a standard part of our Chery Vehicle Warranty on every new model.” Liu explains that the range of included services stretches far beyond the usual conception of a breakdown service. In the case of the Chery/AA tie-up, the service includes battery tests/replacements, help with tyre changes, fuel, and some minor diagnostics. It also includes towing, if ever needed, and overnight storage services for damaged vehicles. Willem Groenewald, the CEO of the AASA, attended the signing ceremony on behalf of the AA. He said, “We are delighted to partner with Chery as they enter the market and establish their brand name among discerning South African vehicle buyers. Groenewald added that the partners will investigate adding many new services to Chery customers, which build on both companies’ history of technological innovation. These include app-based services and a mobile panic button, which would ensure the owners of 24/7 support and protection in a crisis. Source: QuickPic / AA