As one of the most popular career choices in today’s fast-paced society, Digital Marketing has recently risen to the top. The rising trend of business digitising has created a need for professionals, ones who are well-versed with the business and the function of digital marketing. Pair that with the ability to work anywhere and the challenge of an ever-evolving industry, and you have found the allure that so many individuals seek and have found within the Digital Marketing realm.
Careers in Digital Marketing
With a burst of career opportunities in the digital realm, there are a myriad of career options available. From Content Producers to SEO Specialists, the Digital Marketing world is full of opportunities and it only seems to be growing. Take a look below at just some of the careers in Digital Marketing.
Content Producer
Content is the foundation of digital marketing and Content Producers are the backbone of a digital marketing team. Without content, there would be little to nothing to use for marketing purposes. This is where Content Producers come in. From writers, reviewers, and graphic designers; to photographers and video editors, these talented individuals are responsible for producing carefully crafted content for digital marketing purposes in the form of social media posts, blogs, email newsletters, and landing pages, amongst other forms of content. The purpose of producing content is to draw in the target audience and keep established customers backing back again and again.
Content Manager
Not to be confused with a Content Producer, Content Managers are responsible for the planning, managing, and execution of the content creation process. This entails creating and implementing a content calendar that is built based on a target audience using audience behaviour analysis. This will be the base that a Content Producer uses in order to create an effective content calendar which they will then pass on to the team of Content Producers to execute. A Content Manager is not only responsible for the managing of social media content, but all content produced, plus they are responsible for assigning tasks to the appropriate individuals within the Content Producer’s team.
Social Media Manager
A Social Media Manager is primarily responsible for the curation and consistency of a brand’s online presence and voice via its social media channels. Because each social media platform has its own characteristics and target audience, and differs in the ways in which consumers prefer to consume content on each, is the reason why there is a need for a dedicated job in managing social media. Not only do Social Media Managers curate a brand’s online presence, they are also responsible for building editorial calendars and creating, monitoring, and analysing social media campaign results. Another aspect of social media management is the art of seeking out and building partnerships with other relevant brands and digital influencers to help promote the brand they are currently working with. Having a good knowledge of Google Adwords and sponsored content is also essential to ensure all campaigns are executed successfully.
A Social Media Manager must also have project management skills, the capacity to collaborate with Content Producers, and excellent interpersonal relationship skills to be able to actively engage and involve the public during the campaigns and to also work effectively alongside the Content Producers in order to meet their goals.
Community Manager
We all know the power a community can have and it’s no different when it comes to the online space. The role of a Community Manager is to build an online community around the brand they are working with, and forge lasting relationships with the brand’s customers. This is done by interacting with the brand’s customers on a regular basis, and being consistent with the brand’s message. Although it looks similar to the role of the Social Media Manager, it is not quite the same. The Community Manager will be responsible for the brand’s online community interactions and will also need excellent interpersonal relationship skills in order to answer the communities questions in a polite and friendly manner, and build lasting relationships in order to build brand loyalty.
SEO/SEM Specialist
SEO stands for Search Engine Optimisation, and SEM stands for Search Engine Marketing. The difference between SEO and SEM is simply that Search Engine Optimisation is part of Search Engine Marketing or Search Marketing as it is commonly known. Both processes aim to increase visibility in search engines by using a set of complex strategies that involve high-quality content, web page source code, and the user experience on the web page. The SEO/SEM Specialist is the professional in charge of applying this set of techniques used to position a site or blog at the top of the page when users search for it on a search engine.
The SEO/SEM Specialist is responsible for researching and identifying keywords which will help rank the brand highly on search engines such as Google, before ensuring that the content is tailored to naturally include them. When this is successful, the content on a blog or website ranks higher up on the search results page and thus reaches more of the brand’s target audience. This will naturally increase sales and brand awareness as you now have access to a larger audience. Ultimately, the act of applying SEO techniques should lead to the brand’s target audience finding content which is beneficial to them. When this happens, the user’s faith in the brand increases, and the company sees a rise in both conversions and returning customers.
UI/UX Designer
There’s more to Digital Marketing than quality content and scheduling, it also demands a good navigation experience in both blogs and sites. Ever landed on a page just to get frustrated at the inability to freely navigate and find what you are looking for? That is due to a badly done UX design.
UX and UI design are closely related but not exactly the same. UX design involves managing the user journey as they interact with a product or service, while UI design focuses on the actual construction of that product or service’s interface.
The UI Designer, User Interface Designer, and UX Designer, User Experience Designer are in charge of mapping all user actions on the website, predicting possible difficulties, and ensuring a quick page load time. This all forms part of the user experience and if not done correctly, can be a detriment to any brand.
The role of the UX designer in the digital marketing team is to contribute their own user research in order to gain a rounded vision of the target audience and of all their needs, wants, and goals. The UX designer then uses that knowledge to inform designs of pages, elements, and content that persuade the end user to take positive steps towards your CTA, Call-To-Action. Simply put, the UX designer is tasked with making optimal design decisions based on cumulative research from the UX and marketing teams.
Email Marketing Specialist
All email-based client contacts and connections are handled by an Email Marketing Specialist. They are in charge of formulating the most effective plans for maintaining constant contact with customers through the use of segmentation, nurturing flows, metric analysis, and particular email marketing solutions. In order to achieve this, the Email Marketing Specialist must be knowledgeable about all types of emails, including transactional and promotional ones, as well as how to nurture leads, drive traffic, enhance conversion rates, and raise brand recognition through emails and newsletters. It is required of email marketing specialists to create campaigns that complement the overall objectives of the marketing team as a whole such as monitor open rates, do A/B testing, and evaluate the language and visuals that best convey their brand’s message to recipients of emails.
By cultivating language and design that speaks to their intended users on their home turf, and ensuring their company’s emails stand out amongst all the other hundreds of emails that flood their target users’ inboxes, Email Marketing Specialists have a tough job set out for them to remain in constant contact without getting on customer’s nerves.
Digital Marketing Strategist
The Digital Marketing Strategists’ ultimate responsibility is to identify unmet needs, goals, opportunities, and challenges across all of the departments as well as aspects of the digital marketing business. Developing strategies to meet brand objectives based on the clients’ knowledge and information is the key responsibility of the Digital Marketing Strategist. This professional has to know all Digital Marketing areas in depth and how to utilise them effectively in order to get the best results without spending the entire budget in one go. Generally, Digital Marketing Strategists are senior professionals that have already passed by other Digital Marketing areas and have a solid foundation in every aspect of Digital Marketing in order to do their job effectively.
Digital Agency Account Manager
Digital Agency Account Managers are the professionals responsible for overseeing client accounts once a sales representative has closed the deal. Their role entails serving as the day-to-day point of contact for clients, maintaining client satisfaction, handling account renewals and upsells, and helping clients strategise for them to get the most from the product or service they’ve purchased. Digital Agency Account Managers are an important part of the marketing team as they are responsible for client satisfaction and without clients, there would be little to no content to produce.
Final Words
Digital marketing is an industry which has shown great potential over the past few years and has posed itself as a sector with significant employment opportunities. As more and more communication channels are available, the need for qualified individuals to keep up with the pace of demand continues to rise. Whether you are a creative, analytical thinker, or a people person, there is a career in the world of Digital Marketing for you. Want to know more about the various careers in Digital Marketing? Take a digital marketing short course to further, or start, your career in Digital Marketing today!
