UMGABABA was abuzz when eThekwini Municipality launched Durban Tourism’s summer campaign at the Coastal Beach Resort on September 11.
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Dubbed ‘Endless waves of tranquillity’, it seeks to position Durban as a destination of choice for tourists.
eThekwini mayor Cyril Xaba said that no effort must be spared to promote the city’s attractions, including township and rural tourism products, parks, walking trails, game reserves and the rich cultural heritage that makes the metro a melting pot of culture.
During the launch, Durban Tourism unpacked festive season plans, including holiday packages and safety measures that will be implemented during the summer. The organisation encouraged tourists to start booking their summer holidays in Durban early as projections indicate over 1.3 million expected visitors during the summer season. Xaba said there is an estimated occupancy rate of over 65%.
“Projections indicate a direct spend of around R2.5 million contributing approximately R6.3 million to the GDP, while creating about 11 423 employment opportunities. Tourism is one sector that has a multiplier effect on the economy,” he said.
He added it was important to support the tourism sector as it was a major contributor to job creation. He cited Coastal Beach Resort as an example, saying the establishment started in 2015 as a Shisanyama, and by 2021, it had developed into a fully fledged resort offering 25 accommodation rooms, a restaurant, a lounge, a pool and an events venue.
“This is why the City will continue to support employment creation in the tourism sector. Rural and township development also remains an important element for the city,” he said.
In conclusion, Xaba said Durban is open for business and is ready to deliver a safe and memorable summer holiday season.
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