The eThekwini Municipality has kicked off the Autosobriety Training Programme to prevent drinking and driving.
The municipality, together with UNITAR, eThekwini Transport Authority, eThekwini Municipal Academy, Municipal Institute of Learning (MILE), International Training Center for Authorities and Leaders in Durban (CIFAL Durban), and with the support of Pernod Ricard, has launched the initiative. It will be implemented in three phases. The first phase consists of training of trainers for driving instructors, the second phase targets municipal employees and 100 driving schools, and the third phase includes road users in general, with a target of 5 000 beneficiaries.
“Through this collaboration, enhanced awareness of drinking and driving as a risk factor causing road traffic crashes is expected, as well as the implementation of the Autosobriety Training Programme in the existing training for municipal drivers, and its integration across other sectoral projects of the eThekwini Municipality,” said mayor Mxolisi Kaunda.
The programme aims at equipping driving schools in South Africa with educational tools to contribute to the prevention and reduction of alcohol-related traffic fatalities and injuries.
“As part of Pernod Ricard’s strong commitment to fight alcohol misuse in society, we are proud to be partnering with the UNITAR and the eThekwini Municipality on the Autosobriety Programme. We believe that better education on the risks of drink driving is key to empower drivers to make the right decisions and to reduce alcohol-related road crashes,” said André Muller, corporate affairs director of Pernod Ricard South Africa.
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