The Vodacom Durban July will open the gates on a new ensemble for life in lockdown as Africa’s greatest horseracing event prepares to thrill fans and fashionistas with a historic 2020 version of this iconic race.
This is the first major horseracing event and the first Vodacom sponsorship event to be hosted since the start of lockdown, and with a racing and fashion line-up.
A release read, “The 2020 Vodacom Durban July fashion theme is ‘Butterflies’, reflecting the social butterflies who are still managing to #StayConnected to their passion for fashion during lockdown. Vodacom will be challenging all aspiring designers, artists, seamstresses and anyone with an eye for beauty to enter a nationwide mask design competition. The only design criterion is that the new glam fashion masks must include the ‘Butterfly’ theme. Aspiring designers can submit their version of the most talked-about fashion accoutrement of 2020 via Instagram and Twitter with the hashtags #VDJ2020 and #StayConnected. Entries can be already completed masks or mock-ups of masks, and will be judged by a panel of leading Vodacom Durban July influencers.”
The butterfly effect of this year’s Vodacom Durban July is bound to keep the pulses racing with a historic edition of Africa’s Greatest Horseracing event. As ‘Do It Again’ races for honours and a possible hat-trick of Vodacom Durban July titles, the country’s mask designers will be competing for their own prize pool of R10 000 for first place, R5 000 for second place and R2 500 for third place. But there’s something for everyone in the build-up to this year’s Vodacom Durban July, with daily lucky draws of 5GB Vodacom data to be won.
ALSO READ: Durban July date changed due to coronavirus
Vodacom will also provide a major platform for some of KwaZulu-Natal’s emerging designers and will select four local, female-led small design businesses that have been identified by Durban Fashion Fair, to create and produce 400 masks, which will be donated to the most vulnerable people of Durban to help keep them safe during this pandemic. These emerging designers will partner with the Vodacom Durban July influencers to collaborate on the design of a mask and showcase their talent as well as their business on all of Vodacom’s platforms and those of the influencers, giving a much-needed boost to small business during these unprecedented times.
Gold Circle’s CEO, Michel Nairac said, “Gold Circle really appreciates the ongoing support of our valued sponsor, Vodacom, our host city Durban, as well as the KZN MEC for Tourism, to ensure the Vodacom Durban July’s iconic status is preserved during these extraordinary times. The race is scheduled for 13:10pm on Saturday, 25 July and we all look forward to crowning the 2020 Vodacom Durban July Champion.”
ALSO READ: Durban July to attract R150m cash injection for KZN
The 2020 Vodacom Durban July takes place at Hollywoodbets Greyville Racecourse on Saturday, 25 July. More information can be found at www.vodacomdurbanjuly.co.za.
DID YOU KNOW?
Click on the words highlighted in red to read more on this and related topics.
To receive news links via WhatsApp or Telegram, send an invite to 061 694 6047
The South Coast Sun is also on Facebook, Twitter, Instagram and Pinterest – why not join us there?
Do you have more information pertaining to this story?
Feel free to let us know by commenting on our Facebook page or you can contact our newsroom on 031 903 2341 and speak to a journalist.
To receive our free newsletter click here
(Comments posted on this issue may be used for publication in the Sun)
