THE Sunflower Fund hopes to reap the rewards of its Tube of Hope (TOPE) sales during September in its work to build and grow the country’s blood stem cell registry.
A TOPE is an appealing, trendy and multi-purpose accessory which can be worn as a headband, mask, scarf, cap or arm band.
TOPEs are available for R30 each at Pick n Pay stores across the country, selected independent pharmacies or online at Zando in September.
“We are very excited about this year’s design, which comes in six vibrant colours, with an introduction of a grey option and inspired by a message of hope,” said Alana James, CEO at the Sunflower Fund. “We hope to see everyone wearing their TOPE on Sunflower Day in support of our patients and survivors and to raise awareness about the very important and urgent topic of blood stem cell donation.”
The theme of this year’s campaign is ‘There is a hero in all of us’. The campaign aims to draw people out of ‘slacktivism’ and get them mobilised and engaged around a simple action. Just choosing to do something for someone else and expecting nothing in return brings out the hero in all of us.
“To see our TOPEs being worn with pride is not just an honour for us, but a salute to our survivors, fighters and our memories of loved ones. It is a show of support, a statement of hope,” she added.
Blood diseases do not respect age, gender or race and the patients impacted cover a broad age spectrum and all race groups. Funds raised will offer the hope of life to patients in need of a life-saving blood stem cell transplant. All monies raised goes towards recruiting donors to The Sunflower Fund’s blood stem cell registry. “We once again aim to sell 200,000 TOPEs and encourage both our loyal and new supporters to rally together and get on board to help us reach our goal.”
Join The Sunflower Fund KZN in celebrating by purchasing a TOPE today. For orders or more details, call Tanith on 031-266 1148 or email tanith@sunflowerfund.org.za
