Earth hour urges social media climate action pledge
This year marks Earth Hour’s 10th lights out event.
As the world steps into a new era of climate action, the World Wildlife Fund’s (WWF) Earth Hour urges its supporters to shine a light on climate action through social media.
During Earth Hour on Saturday, 19 March at 8.30pm, as the world’s most iconic landmarks prepare to switch off their lights, supporters are invited to take a stand for climate action on their own personal landmarks – their Facebook and Twitter accounts.
Social media users can promote their commitment to the planet by donating their Facebook feeds to spread climate awareness and action in a few clicks on www.earthhour.org/climateaction.
Users can also add a custom-made Earth Hour filter to their profile pictures on Facebook and Twitter to show they believe this is our time to push for climate change.
“Social media knows no physical boundaries and neither does climate change,” said executive director of Earth Hour Global, Siddarth Das.
“A simple action on social media is the kind of powerful statement that can excite friends and communities to be a part of the climate action we need to take on this global challenge.”
With the innovative ‘Donate Your Social Power’ Facebook app, created by Earth Hour in collaboration with creative agency iris Worldwide, supporters around the world can share climate information that matters most to them.
“Climate action today will decide the future of our planet for generations to come. As more people sign up, an increasing number of individuals will be able to see how climate action starts with each of us, here and now,” said Das.
“Earth Hour empowers each individual – through a social event, interactive campaigns or through social networks – to be a part of making climate change history.”
This year marks Earth Hour’s 10th lights out event. In the past nine years, WWF and Earth Hour teams worldwide have harnessed the power of the movement to raise support and funds for access to renewable energy, protection of wildlife and their habitats, building sustainable livelihoods and driving climate-friendly legislation and policy.
