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Enter Mrs SA 2024

The pageant is open to all married women between the ages of 25 and 55.

Attention all South Coast beauties, it’s your opportunity to take home the Dallmayr Mrs South Africa 2024 title.
Entries are open now until January 29 to all married women between the ages of 25 and 55.

Far more than just a pageant, it offers a self-discovery journey that celebrates ‘bonafide’ women of all creeds, ethnicities, cultures, abilities and religious backgrounds. It has been described as an ‘MBA of Life’ that teaches participants valuable skills, such as leadership, financial competence, communication, personal branding and media management, among others, empowering them in their personal and professional lives.

“Our ladies are consistently challenged to step out of their comfort zones, face their fears, and overcome their insecurities while discovering their strengths and purpose in life,” said Mrs South Africa CEO, Joani Johnson.

“Our goal is to shape women into the leaders and changemakers they’re supposed to be, so that they can go on and realise their dreams while serving our communities and driving meaningful change.”

Throughout the year, participants connect on a deeper level and come to lean on each other as they seek to make the most of the programme.

“The result is a powerful network of influential women who inspire and support each other, including our wonderful mentors, coaches, and experts,” added Joani.

Tshego Gaelae, the newly crowned Mrs South Africa, says that the journey has been lifechanging in many ways, helping her to discover her voice and teaching her to be fearless in the face of uncertainty.

“I originally entered because I saw how well the platform lends itself to the sustainable empowerment of women, and I wanted to be part of the change,” she said.

“I was most excited about engaging with likeminded people, to interact with queens and powerful women in their own right, and to learn from and build alongside them.”

To enter, entrants must be female between the ages of 25 and 55 in 2024; be legally married with a valid marriage certificate from the SA Department of Home Affairs; be in possession of a valid South African identity document; and apply via https://mrssouthafrica.co.za/enter-mrs-sa-2024/ by January 29.

There are no restrictions on educational background, height, weight, or tattoos. No prior pageant or modelling experience is required.

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