Measured Ability Group Holdings South Africa (MASA) is a decade old this year.MASA is still a relatively new brand name in the marketplace, however the directors and their staff were the progenitors of labor outsourcing in South Africa having been in the business of recruitment and outsourcing for close to four decades.
To put it in perspective; when the founding company, Greys Personnel, was established in 1982 Michael Jackson had just released his groundbreaking album “Thriller”, Argentina invaded the Falkland Islands and went to war with the UK, FW de Klerk became the new leader of the National Party and a bomb exploded in the ANC headquarters in London.
When you look at it like that, you realise that MASA stands on foundations that have stood the test of time. It’s a company that has its roots embedded in permanent personnel recruitment and has evolved admirably to encompass contract recruitment, labour outsourcing as well as nursing services.
In 2012, the business merged the strength of Greys Personnel that operated in the permanent placement market with the depth of experience of Western Star Outsourcing which operated in the contract and outsourcing market and rebranded as MASA to pull together a company that comprises five distinctive business units.
The 5 pillars of business are:
Measured Ability SA (MASA)
Blue collar labour hire / labour broking / temporary employment / temporary staffing / permanent blue collar recruitment; incorporating payroll services, site management, human resources and industrial relations, risk mitigation, insurance and labour cost reductions.
Greys Recruitment
Permanent contingency placements and temporary recruitment / recruitment process outsourcing / retained search / in-house recruitment services / recruiter on demand / advertising response handling; incorporating job profiling, professional search and vetting, compliance and verification, payroll, human resources, reporting and advertising.
MASA International ( Worldwide temporary and permanent recruitment )
Worldwide contingency recruitment inclusive of offshore placements: incorporating local, domestic and international candidate sourcing, compliance training and certification, mobilization and tax compliance.
Greys Nursing Services
Specialized staffing solutions for medical staff hire and healthcare industry; i.e. homecare, care givers, frail care, nurses for hire, doctors for hire, old age homes, hospital staffing, recruitment and vetting, workforce and incident management, training and performance management.
MASA Training Academy
Offering SETA accredited training, learnerships and skills programs.
Focused on human solutions
MASA describes itself as an international multi-service human solutions group. Bear in mind, human solutions is different to human resources. Both are wide-reaching umbrella terms but human solutions covers a wider range of functions that includes expertise in:
- risk mitigation; reducing employment and contractual liability
- recruitment; finding and attracting better candidates
- vetting; making a critical examination of a candidate’s suitability for a position
- workflow management; facilitated through standard operating procedures
- workforce management; on-site and administration
With four decades experience in both permanent and contract recruitment and international outsourcing, MASA has a proven track record in delivering a superior client-centric service to blue chip companies. The company has established itself a leader in its industry by focusing its efforts on the bedrock of success.
Risk mitigation
Risk mitigation is the process of anticipating and evaluating risks in the recruitment process, and creating structures to minimise the impact of those risks. A risk mitigation strategy involves assessing, quantifying, prioritising and then mitigating risks.
Companies that proactively manage recruitment risk are able to fill important positions quicker and more cost-effectively, and lessen the impact of potential risks associated with recruitment and candidate performance.
MASA is acknowledged as having sound expertise in risk mitigation where their aim is to indemnify and hold the client risk-free against any claims and cost of any nature arising out of a contravention by the Agency of the provisions contained in Section 198(4) of the LRA and Section 82 of the BCEA.
The company can provide insurance cover for Public Liability, Employers Liability, Errors and Omission and Passenger and Contingent Liability.
In addition, MASA provides services for on-site risk management, tripartite agreements and incentives for theft and stock losses, and specialist expertise for HR and IR administration.
Recruitment
Recruitment is the process of finding and hiring candidates that are best qualified and suited for a job opening in a manner that’s timeous and cost-effective. It involves analysing the requirements of the job, attracting and selecting suitable job applications, screening and hiring the right person for the job and integrating the new employee into the company.
MASA has adopted push-and-retrieval technology which is a cutting-edge approach to publishing adverts for job openings and then fulfilling the task of receiving, reviewing and responding to applications in a timely and cost-effective manner.
The recruitment process is facilitated by AI and Boolean Search Technology which allows MASA to rapidly scan hundreds of thousands of CVs on their database within seconds to find a possible match for a vacancy.
Vetting job candidates
Vetting is the process of investigating an applicant’s background and verifying qualifications, certificates and licenses prior to them being employed by a company. The aim is to find a candidate that is suitable for the position and to mitigate the inherent risk of placing a person in a job that may become a liability to the company.
The process is exhaustive and MASA prides itself in offering a comprehensive vetting service which covers (where applicable and requested):
- face-to-face interviews
- ABET testing
- psychometric testing
- reference checks
- medical tests
- verifying driver/forklift/Hazchem licenses
- verifying criminal and credit records
- verifying ID and citizenship
- social media screening
If the applicant is successful and secures the job, MASA sees the process through to:
- induction
- mobilisation
- supply of personal protection equipment (PPE)
- demobilisation when the contract is complete
- exit interview
Workflow management
Workflow management is the process of streamlining the business processes for optimal efficiency. It requires management discipline and a work structure that allows team members to collaborate in an effective and cost-efficient manner to complete tasks. Much of the workflow management system is automated and there are a number of practical software tools a company can use to track tasks and work completion.
Over the years, MASA has developed expertise in workflow management that dramatically impacts on the productivity and competence of a businesses’ workforce. This encompasses:
- Building up a temporary recruitment pool: pre-loaded on a biometric attendance system and immediately available to dispatch.
- Training and induction: new recruits attend MASA induction programmes prior to starting work, staff attend training when required and training registers are completed and submitted to the HR department.
- Scheduling: rotating staff to reduce cost of overtime, setting day shift patterns, monitoring the clock-in biometric system, monitoring time attendance, absenteeism, tea and lunch breaks, sick leave and holiday leave, and compiling weekly management reports.
- Timesheets: capturing weekly timesheets, checking accuracy and costing forecasts, submitting for authorisation and ensuring staff meet timesheet submission deadlines.
- Uniforms: ordering, issuing and controlling returns as well as monitoring uniform standards.
Workforce management
Workforce management is an umbrella term for processes that are created to ensure businesses operate at maximum efficiency and profitability. It involves anticipating internal staff requirements and managing staff work schedules on a day-to-day or weekly basis.
MASA typically gets involved in the following facets of workforce management:
- Forecasting and budgeting: know how many and what type of internal staff are required for particular projects or time of year which allows companies to optimise staff deployment and balance the workload to meet labour law requirements.
- Staffing schedules: manage leave requests and leave taken, absenteeism, late arrivals and workloads.
- Time and attendance: keep track and reporting on time and attendance, and uncover attendance and workload demand patterns in order to pinpoint gaps in staff coverage and performance.
- Performance management: help a business understand to what extent employees are engaged in their job, enjoy job satisfaction, are productive and are rewarded appropriately.
- Compliance: track labour compliance in order to avoid potential fines and lawsuits.
- Payroll and benefits administration: provide an annualised password protected template locked into its system which eliminates invoicing, pay and rate errors.
- Administration reporting: provide daily, weekly or monthly reports per cost centre, department and regions.
Where MASA has the competitive edge
MASA has fine-tuned its service offering over a period of close to four decades and has established itself as a leader in the recruitment and outsourcing industry despite tough competition and a heavily legislated labour market. The company is a BEE Level 4 Contributor and is certified with the relevant governing and institutional bodies.
The company has a national footprint with offices in Johannesburg, Pretoria, Durban, Cape Town, Pietermaritzburg, Bloemfontein, Port Elizabeth, East London and George.
Over and above that, MASA operates within a flat business structure which means clients have direct access to the main decision makers and response time to queries is fast and efficient.
Visit our Durban Recruitment Agency today.
