Naamsa, the business council for the automotive industry, reports that Suzuki sold 3 857 new cars, SUVs and commercial vehicles to customers in October.
This represents 86% of the total of 4 480 vehicles that Suzuki sold in South Africa last month.
The rise in retail sales is in sharp contrast to retail sales by the industry in general. According to naamsa, a total of 36 468 sales, or 80.2% of the total industry sales of 45 445 vehicles, were made by dealers.
This is the third month that Suzuki has shown excellent retail results amidst a slowing vehicle market.
In October for instance, the total market declined by 2% and passenger vehicles sales dropped by 3.4% over the same month in 2022. Over the same period, Suzuki’s total sales jumped by 9%, with dealers setting a new overall sales record, growing more than 26%.
According to naamsa, Suzuki dealers sold the second most passenger vehicles of any brand in South Africa and the third most vehicles outright.
Suzuki has previously said that the success of its dealer network is synonymous with the success of its brand.
While many other brands bolster sales in a declining market by selling cars wholesale to the government or car rental companies and large vehicle fleets, Suzuki has been welcoming South Africans onto its showrooms and selling cars to individuals, small businesses and families.
In its most recent industry report naamsa says that the declining new vehicle market is a symptom of the general lull in the economy and the pressure on consumers to make ends meet.
It is in this environment that Suzuki offers affordable but exciting and desirable vehicles that are also affordable to service and repair.
The best-performing Suzuki in October’s sales numbers was the Suzuki Swift with 1 248 sales.
Following behind the Swift were other best-selling models such as the S-Presso (536 units), the Ertiga (498 units) and the Baleno with 490 sales.
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