Platinum stamp of approval for Suzuki
According to the 2024 NADA DSI, Suzuki has improved in virtually every criterion and it has come out tops in some of the most notable categories.
Suzuki has become only the second vehicle manufacturer (OEM) and fourth brand to earn Platinum status in the annual NADA DSI Awards.
The Platinum award means that Suzuki has maintained a benchmark score of over 85% in the past year. The industry average is 76%.
The National Automotive Dealers Association (NADA) Dealer Satisfaction Index (DSI) is an annual test of a vehicle manufacturer’s relationship with its dealer network.
The index is compiled by Lightstone Auto from over a thousand anonymous interviews with dealers about the good, the bad and the ugly in their relationship with a brand.
Suzuki Auto South Africa is a long-time participant in this survey and uses the feedback provided by Lightstone and NADA to improve all areas of its relationship with its dealers.
The NADA DSI measures virtually every aspect of an OEM’s service to dealers.
This includes its communication with dealers, its responsiveness to warranty claims, the composition and pricing of its vehicle range, its support of charitable causes, how it conducts its compliance audits and how it sets sales targets for dealers.
According to the 2024 NADA DSI, Suzuki has improved in virtually every criterion, and it has come out tops in some of the most notable categories.
This includes the best score in the categories for Dealer Target Setting, Franchise Compliance Audits, Media Support, Vehicle Range and the important criterion of overall Dealer Satisfaction.
Suzuki Auto has repeatedly said that it considers its relationship with its dealer network as an important proxy for its public brand acceptance and overall brand health.
The brand measures its relationship with its dealers through its own polls and the NADA DSI and by carefully studying dealer sales success.
With the above in mind, Suzuki dealers are regularly setting new sales records.
Most recently, in February, Suzuki dealers sold a record 4 488 of the group’s 5 221 new vehicles sold that month. This gives the Suzuki dealers an 86% share of total Suzuki sales, which is significantly higher than the industry average.
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