Hilux reigns supreme as overall market leader

With a total of 12 233 units retailed in August, Toyota’s market share expands to 26.8% compared to 23,6% for the same month last year and improving by 2% on the previous month’s figures.

Toyota also outperformed the overall industry, which reflected a decline of 1,476 units, or a fall of 3,1%, from the 47,155 vehicles sold in August 2022.

Firmly entrenched in the top spot for total sales is the ubiquitous Hilux with 3,309 units shifted in August, representing an 11% positive movement over July.

On the export front, 6 863 Hilux units were shipped out in August. An interesting statistic is that LCV accounts for 10% of the total motor vehicle sales, with Hilux occupying a dominant 2,5% slice of the overall market.
This in turn bolsters Toyota’s leadership in the LCV segment with two other models commandeering positions in the top ten, namely Hi-Ace in fourth position (1,534) and ninth-placed Land Cruiser 79 on 305 sales.

Toyota likewise holds sway in the passenger car space, and this was reinforced by good showings for the Corolla Cross, which once again pulled off a podium finish on 2,130 units, as did the ever-popular Starlet which garnered 1 372 sales.

Falling just shy of the passenger top 10 are Fortuner, Urban Cruiser, Corolla (Hatch, Sedan and Quest) and Vitz which recorded notable performances of 651, 523, 507 and 467 units respectively.

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