New look for Ugu South Coast Tourism logo
The newly revamped logo will feature across all advertising platforms marketing the region.
Ugu South Coast Tourism (USCT) has a fresh and innovative new logo.
The bold ‘UGU’ is used for strong identification, and the connection with the five shareholder municipalities – Ugu District Municipality, Umdoni.
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Umzumbe, Umuziwabantu and Ray Nkonyeni Local Municipalities – is represented by the five orange dots.
SCT CEO, Phelisa Mangcu, explained that the logo’s design concept reflects the brand’s inclusivity of both the region and its stakeholders.
“The new logo embodies our identity,” she said.
“It is fantastic that Ms Mangcu has identified the need to differentiate the company – USCT – from the destination – South Coast – Paradise of the Zulu Kingdom,” said chairman of USCT Joy Crutchfield, adding that the KZN South Coast belonged to everyone, both residents and business owners alike.
The newly revamped logo will feature across all advertising platforms marketing the region, as well as being used as corporate collateral for stakeholders.
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