Spring in the Midrand city
BMW Auto Bavaria Dealership in Midrand was host to the first Luxuria Lifestyle, Spring in the City event.
Entertaining the 430 guests were Classic FM which broadcasted live from the Midrand based dealership. Amongst the variety of BMW models, the guests which were made up of celebrities, media and social media influencers were able to explore 30 luxury showcases and form valuable connections. Part of the proceedings included an eco-terra fashion showcase by South African born Yihan Brönn and special appearances from South African singer-songwriter and Winner of Season 13 Idols South Africa, Paxton Feilies, and Josh Ainsley star of upcoming Rock of Ages theatre production.
In addition to the showcases and special guests, attendees were treated to the best of luxury champagne, cognac and delicious gourmet food to further drive the theme, leisure. “We are excited to have hosted our first major showcase with BMW and the extent of support from our guests was immaculate. South Africa has long followed global trends of marketing, especially in the Luxury sector. We want to redefine luxury in the African context with a strong emphasis on authenticity. This means combining local niche brands and international mega brands. It is a creative space of collaboration and inspiration. With all our events we aim to create an immersive experience; a breeding ground for business connections; and targeted, elevated brand awareness for our valued partners,” Nicole Capper Luxuria Lifestyle South Africa CEO.
“There is no time to rest to foot forward the luxury market in South Africa; we are the pioneers of luxury here, and we are bringing it to the forefront and making it relatable. We are ready and in full swing for our next event, and it’s going to be epic. We have a very good standing with our partners and the amazing brands who are looking for getting on-board as this one was an absolute success,” Kyle Clark, Managing Director of Luxuria Lifestyle South Africa.
