Emerald Resort & Casino has been purchased from Caesars Entertainment by Peermont Hotels, Casinos and Resorts – a dominant hotel player in southern Africa.
“It’s exciting news that’s extremely positive for Emerald Resort and Casino – team members and guests,” explains Mark Hands, Resort Director at Emerald Resort & Casino. “What it means for our guests is more options, more rewards and more benefits by being part of a leading gaming and hospitality group in South Africa and Botswana.
“While Emerald Resort & Casino is a unique property, it receives limited benefit from the Caesars’ Rewards network effect given its remoteness to other properties in our network,” said Tony Rodio, CEO of Caesars Entertainment. “We’re pleased to monetize this non-core asset in our portfolio, which will enable Caesars to sharpen its focus on other strategic markets.”
Peermont considers the acquisition of Emerald Resort to be mutually beneficial as it presents great opportunities for growth and development. An additional benefit of the acquisition is that Emerald Resort will be able to offer a wider range of rewards through Peermont’s Winners Circle loyalty programme.
Caesars Entertainment will continue to operate the property until the transaction closes, which is expected to be in the third quarter of 2019, subject to regulatory approvals and other customary closing conditions.
* Klippies Kritzinger, CEO of the Golden Triangle Chamber of Commerce, welcomed the news and said it will definitely be a positive step for the Vaal Triangle from a business as well as a tourism perspective.
