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It takes place on November 11 and 12 sees the vibrant town of Parys come into blossom, attracting tourists and locals alike to enjoy Mother Nature at her grandest and an array of exciting entertainment and activities. Some of the major attractions include 600 performers, five massive floats, giant flowers and fireworks, alongside an amazing floral storytelling precinct.
Those with a love for flowers will bloom at the Flower Forum – a gathering of leading local and international experts from the flower industry; incorporating presentations on local, national and world trends. Attendees and speakers will include botanists, floriculturists, horticulturists, farmers, retailers and wholesalers. A key theme of the forum will be the unlocking of flower export opportunities.
Another highlight is the Flower Parade, which promises to be a showstopper on its own.
A mesmerising sea of flowers , this tourism highlight event will be an extravaganza of colour, featuring some 600 choreographed performers, adorned in flowers and magnificent floral outfits. Participants, many of whom will be children, will parade in one choreographed movement, through the main tourism street of Parys. They will be on float processions, in dance groups or featured in spectacular floral displays.
In the Flower Precinct – an area where several floral exhibits will be located – you’ll find regional exhibitors, wholesalers, retailers and food and beverage providers. Various activities and fun-themed events will be staged over the two-day festival and will provide entertainment for the entire family.
The Free State Flower Festival is a joint venture between the Free State and the government of Madeira, who host the world’s largest flower festival on an Portuguese island every April.
This event is the brainchild of Free State Premier, Ace Magashule and Madeira President Alberto Joao Jardim. According to Free State Tourism Authority CEO, Dhilosen Pillay, the event has both trade and tourism benefits. The main objective of the festival will be to stimulate the flower industry in the province and to fast track opportunities around export.
For more information visit freestateflowerfestival.co.za
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